The Media Yield is a collaborative effort led by industry practitioners.
Editorial Lead
Sarah Jenkins
Editor-in-Chief
Sarah brings 15 years of experience in media accountability and investment auditing. Her work focuses on supply path transparency and the economics of programmatic marketplaces.
Contributors
Mike Ross
Senior Analyst, Programmatic
Mike specializes in DSP mechanics and inventory quality. He has managed over $500M in programmatic spend across retail and finance verticals.