Media measurement accountability examined through privacy constraints, data access, and economic pressure—covering clean rooms, incrementality, inflation, and audits.
Data, Privacy, & Measurement
End of the Implicit Bargain: a Shift to the Consent-or-Pay Model For nearly three decades, the World Wide Web operated…
Data, Privacy, & Measurement
A fragile currency breaks On October 20 2025, a small update on the Media Rating Council’s website signaled a big…