I work across media investment, performance analysis, and accountability, with experience on both the agency and auditing sides of the advertising ecosystem.
That dual perspective shapes how I approach media analysis. I’ve seen how strategies are built, sold, and executed inside agencies—and how those same strategies look when examined independently through audits, performance reviews, and multi-market data. The gap between the two is often where the most important insights live.
My work focuses on what happens after a media plan is approved: how pricing mechanics, inflation, platform incentives, and optimization systems influence real outcomes over time. Increasingly, that also means tracking where advertising is heading—how automation, AI-driven buying, and platform consolidation are reshaping accountability, decision-making, and value creation before those shifts are formally acknowledged in planning frameworks.
MediaYield exists to surface those patterns early.
The analysis here combines hands-on exposure to large-scale media data with independent research into market structure, incentive design, and emerging buying models. The goal isn’t prediction or tactical advice, but strategic awareness—helping readers understand the forces shaping advertising so they can plan with clearer assumptions and fewer surprises.
This site is written from inside the system, but not on its behalf.
If you want to understand not just how media performs today, but how it’s evolving—and what that means for future decisions—you’re the intended reader.